Why Our Customers Love Akitra
Why Our Customers Love Akitra
Why Our Customers Love Akitra
India’s Digital Personal Data Protection Act (DPDPA) is a comprehensive data privacy law enacted in 2023 to protect personal information in the digital era. The DPDPA gives individuals (called Data Principals) more control over their personal data and sets clear rules for organizations (Data Fiduciaries) on how to collect, use, and safeguard that data. For companies, complying with DPDPA isn’t just about avoiding fines – it’s about maintaining customer trust in India’s huge digital market by demonstrating respect for privacy and data security.
Broad Applicability: DPDPA applies to any business that processes the personal data of people in India, whether the business is located in India or abroad. This means any organization – from startups to global enterprises – must follow DPDPA if they handle personal data of Indian residents or customers. The law covers digital personal data (information collected online or digitized from physical records), ensuring modern data activities fall under its scope.
Consent and Lawful Purpose
Collect and use personal data only with clear opt-in consent or another valid legal basis, such as a legal obligation or emergency. Make consent withdrawal as easy as giving it.
Data Minimization
Gather only the personal data that is necessary for a specified purpose, and avoid collecting excessive or irrelevant data . Ensure the data remains accurate and up-to-date for that purpose.
Security Measures
Protect personal data using strong security controls, such as encryption, access restrictions, and continuous threat monitoring. Take prompt action to address vulnerabilities and prevent unauthorized access or data leak.
Breach Notification
If a personal data breach occurs, DPDPA requires notifying the affected individuals quickly and reporting the breach to the Data Protection Board of India within 72 hours of becoming aware . Having an incident response plan is crucial to meet this tight timeline.
Individual Rights
Respect data subjects’ rights by offering simple ways to access, correct, or delete personal data when no longer needed. If consent is withdrawn or erasure is requested, comply unless the law requires retaining the information.
Transparency & Accountability
Respect data subjects’ rights by offering simple ways to access, correct, or delete personal data when no longer needed. If consent is withdrawn or erasure is requested, comply unless the law requires retaining the information.
Noncompliance with DPDPA can lead to severe penalties. Enforcement will be overseen by India’s Data Protection Board, which has the power to impose hefty fines on organizations that violate the law. Penalties can go up to ₹250 crore (approximately $30 million) for serious infractions , depending on the nature and severity of the violation. These fines underscore the importance of meeting DPDPA obligations – businesses that neglect data protection risk not only financial damage but also reputational harm.
Ensuring DPDPA compliance can be challenging, but Akitra makes it simple. Our AI-powered platform streamlines compliance with continuous monitoring, automated evidence collection, and expert guidance. From managing consents and data inventories to tracking security controls and documentation, we help you meet DPDPA requirements with ease. Contact us for a demo to see how we can keep your organization compliant and data secure.
The law was passed in 2023 and is expected to take effect in 2025. Companies should start preparing now so they are compliant by the time enforcement begins.
Any information that can identify an individual, directly or indirectly, is considered personal data . This includes details like names, contact information, government ID numbers, financial or health data, and even online identifiers linked to a person.
In most cases, yes. DPDPA emphasizes obtaining clear, affirmative consent from individuals before collecting or using their personal data, unless a specific exception (such as a legal obligation or emergency) applies.
Individuals can request access to the personal data a company holds on them, ask for corrections or deletion of that data, and withdraw their consent at any time . They also have the right to complain and seek resolution if they feel their data rights are being violated or ignored.
Yes. DPDPA does not impose a blanket data localization rule. Companies are allowed to transfer or store personal data outside India by default, as long as they comply with any government notifications about restricted countries and ensure the data remains protected and secure during transfer.
Akitra®, a G2 High Performer, streamlines compliance, reduces risk, and simplifies audits
Akitra®, a G2 High Performer, streamlines compliance, reduces risk, and simplifies audits
Akitra®, a G2 High Performer, streamlines compliance, reduces risk, and simplifies audits
